How a Quiz Landing Page + Trust Website Attracts the Right Buyers

Most real estate agents make a big mistake: their websites try to do everything at once. They throw listings, contact forms, and random info at buyers, hoping something sticks. But let’s be honest... buyers can find listings on Zillow. What they can’t always find is an agent they actually trust.

That’s why smart agents use a two-step system:

A quiz landing page that filters out unqualified leads.

A trust website that builds connection using the AIDA formula: Attention, Interest, Decision, Action.

This way, only serious buyers make it through, and when they do, your website is ready to turn them into clients.

Step 1: The Quiz Landing Page – Your Gatekeeper

Think of the quiz as the front door to your business. Instead of letting everyone in, it checks who’s serious and who’s just wasting time.

Here’s how it works:

A visitor lands on your quiz page.

They see a fun headline like: “Are You Really Ready to Buy a Home? Take This 7-Question Quiz to Find Out.”

They answer questions about their finances, readiness, and goals.

At the end, they get a score.

High score? They unlock access to your trust website.

Low score? They don’t make it through.

This simple step weeds out “tire kickers.” Ask yourself: Would you rather juggle 50 calls from unqualified time-wasters or focus on 5 quality buyers who are ready, willing, and able? Exactly.

Step 2: The Trust Website – Building Rapport

Once someone passes the quiz, they’re introduced to your trust website. This is where the real magic happens. The trust site isn’t about listings... it’s about you and how you solve buyer problems. And it’s built around the AIDA sales formula.

Attention – Grab Them Fast

The first thing they see are headlines and questions that make them pause:

“Tired of losing out on your dream home?”

“Confused about the home buying process?”

By calling out real struggles, you immediately show buyers you understand what they’re going through.

Interest – Keep Them Engaged

Now that they’re paying attention, you go deeper.

Share stories about buyers you’ve helped.

Talk about common frustrations (financing, bidding wars, confusing paperwork).

Show how you make the process smoother.

They’ll keep reading because they see themselves in your stories.

Decision – Help Them Choose You

At this point, the buyer is thinking, “This might be my agent.” Now you help them feel confident saying yes.

Lay out your process step by step so they know what to expect.

Add testimonials or reviews for proof.

Write with confidence... assume they’re ready to move forward.

This shifts them from curious to committed.

Action – Make It Easy to Reach Out

Finally, your trust website ends with a strong call to action.

Clear buttons like “Book Your Free Buyer Strategy Call” or “Schedule Your Consultation Today.”

Quick, simple forms so they can act fast.

Calls to action repeated throughout the site.

This is where serious buyers stop browsing and start contacting you.

Wrapping It Up

Here’s the big takeaway:

The quiz landing page filters out the tire kickers.

The trust website, powered by the AIDA formula, builds rapport and closes the deal.

Together, they create a powerful system that saves you time, attracts the right people, and turns visitors into clients.

So ask yourself: Do you want 50 random calls from people who aren’t ready or 5 qualified buyers who can buy a home today? The choice is yours.